MEDIA

Media studies are a discipline and field of study that deals with the content, history and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences and communication.[1] Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric),philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory.
The media industry is growing in India at the rate of 20 percent per annum. Together, entertainment and media form the country's sixth biggest industry, with 3.5 million people working in it. Within the next 4-5 years, the industry is expected to gross eighty thousand crores (800 billion rupees) annually.
With a view to making the best use of communication facilities for information, publicity and development, the Government of India in 1962-63 sought the advice of the Ford Foundation/UNESCO team of internationally known mass communication specialists who recommended the setting up of a national institute for training, teaching and research in mass communication.
Anna University is the first university to take up the idea of India's University Grants Commission (UGC) to start Master of Science in Electronic Media programmes. It offers a five-year integrated programme and a two-year programme in Electronic Media. The Department of Media Sciences was started in January 2002, branching off from the UGC's Educational Multimedia Research Centre (EMMRC). National Institute of Open Schooling, the world's largest open schooling system, offers Mass Communication as a subject of studies at senior secondary level.
Undergraduate program are BA or BSc in Media Science.
Postgraduate program are MA or MSC in Media Science.

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